Omnilytics
Scope: Branding, App & Website Design
A B2B fashion intelligence and market analytics platform that processed real-time retail data to give brands and enterprises deep visibility into global pricing, assortment tracking, and macro trend forecasts.
The Challenge
Omnilytics brings together large volumes of product, pricing, competitor and trend data. The challenge was to present that complexity in a way that helped fashion teams find meaningful signals quickly rather than spending their time interpreting dashboards.
The Approach
I designed the platform around progressive disclosure, focused workflows and strong visual hierarchy. Complex analytics were broken into understandable views, allowing users to move from high-level market changes into the products, brands and trends driving them.
